By Maura C. Schauss, CFP®
There are 135 different certifications for financial advisors, and most of them begin with the letter “C”: CFPs, ChFCs, CPAs, CLUs, CFSs, and the list goes on. With an alphabet soup of certifications, how do you find a financial professional who’s right for you?
According to a recent survey, most high-income households want their advisors to have these qualifications:
- 85% find it “very important” or “extremely important” for their advisor to have successfully completed a certification examination.
- 95% believe their advisor should adhere to professional practice standards.
- 97% say it’s extremely important for their advisor to adhere to a professional code of ethics.
That’s a tall order. But—believe it or not—it’s not impossible to find an advisor who meets these qualifications. In fact, certified financial planners (CFP®s) check all these boxes and more.
Read on as we discuss everything you need to know about the importance to you in working with a CFP®.